Helping a bold arts organization grow 5x and show up online with the energy they bring in real life
HOPERA is a small but mighty nonprofit in Houston doing something truly different. They remix classical music with contemporary stories and perform in places like craft breweries to reach people who never thought opera was for them.
They had strong visuals and a clear mission. But like a lot of small teams, they didn’t have the structure or the time to turn all of that creative energy into consistent content.
They needed a partner to help them bring it to life online in a way that matched the boldness of their brand.
What we did
We stepped in as their creative partner to bring consistency and momentum to their content. Here’s how we helped:
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Audited existing content and uncovered high-potential assets for reuse
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Built a content plan using materials they already had
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Set up and now manage an ongoing content calendar
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Designed custom social media post templates
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Launched two microsites to serve as digital playbills
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Provide monthly support and strategy check-ins
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Recommend smart, low-lift growth tactics that actually work
The result
Five months in, they saw:
- 5x more followers
- 4x engagement
- 400%+ increase in impressions
- A digital brand presence that finally matched the creativity of their live shows
NEW FOLLOWERS IN FIRST 5 MONTHS
% increase in Facebook followers in 5 months
% increase in social engagement within a month
% more audience interactions, including comments, shares, and saves.
INSTAGRAM WALL BEFORE
INSTAGRAM WALL AFTER
