Helping a truster public leader connect and win
Judge Kelli Johnson had earned the respect of her peers and community. But running a campaign meant making sure voters felt that same trust at first glance and across every touchpoint. She needed a brand that reflected her reputation: strong, honest, and deeply human.
We partnered with her to bring that vision to life—building a clear, consistent visual system that worked across print, digital, and event materials. From a mobile-friendly website to yard signs and social posts, every element was designed to build trust, boost visibility, and show the human side of public service.
That clarity paid off. Fundraiser attendance doubled. Contributions surpassed expectations. And she secured another term on the bench.
What we did
We developed a cohesive campaign system that reflected her values and made it easy for supporters to engage. Our work included:
- Brand strategy + messaging
- Logo and full visual identity
- Campaign website + landing pages
- Print + email fundraising mailers
- Street signage + event materials
- Social media templates + digital graphics
- Apparel + branded giveaway items
The results
- Doubled attendance at fundraising events
- Surpassed fundraising goals
- Won re-election
