Next York City

The #NextYorkCity campaign highlighted what EY is doing to deliver change to NYC by making it the trusted hub for collaboration among NYC leaders. We developed poignant creative around key themes — EMPATHY, EXTRAORDINARY, EQUALITY, ECONOMY — that speaks to the heart and spirit of not just New Yorkers, but all of us.

We focused campaign imagery in and around the NYC area, and directed a bespoke photo shoot at the Statue of Liberty.

The campaign ran across multiple touch points including a billboard blast in Times Square. A launch video and robust social media campaign were created to kick off the campaign.