Broadcast television video
Super Bowl Ad
The first-ever EY Super Bowl ad urges us to Question Everything. Because building a better working world starts by asking better questions.
During the pandemic, EY purchased a spot during the Super Bowl game at a significant discount presenting a “once in a blue moon” opportunity to reach a wide audience with the brand message.
First we held ideation sessions with the CMO to generate initial thinking in order to gain leadership and budget approval. Next, we concepted a purposeful story that became the outline for the script. Then we developed visual storyboards to set the look, tone + feel. Once approvals were secured we engaged a partner creative agency to produce the final broadcast video.
The entire project – from conception to broadcast – was completed in less than three weeks.
RESULTS
- The spot reached a viewership of 95.2M, significantly increasing brand awareness.
- The content, design and messaging of the spot strongly contributed to the improved impression of the EY brand.
CREATIVE STRATEGY | DESIGN SPRINTS | CREATIVE DIRECTION | CONCEPTING | CONTENT CREATION | STORYBOARDING